[PDF.u4AH] Performing Consumers Global Capital and its Theatrical Seductions
You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. [PDF.u4AH] Performing Consumers Global Capital and its Theatrical Seductions, this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2006-08-21
Released on: 2006-08-21
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Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to ‘try on’ otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar’s Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand’s fictional meanings.To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on:the history of capital’s relationship with theatrepolitical developments in the United Statesrecent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task. PDF Books - dloadvad.ru How it works: 1. Register a free 1 month Trial Account. 2. Download as many books as you like (Personal use) 3. Cancel the membership at any time if not satisfied.
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